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Its The Maples!

The Maple Family Official Blog

Influencer Traffic

2021 is the year of the Influencer.  Already influencer traffic/marketing is becoming more and more ….

Influential? 

Why? 

Because it works.

Contents hide
1 Influencer Stats
2 What Is An Influencer?
3 What Kind of Influencers Are There?
4 Make Extra Money As An Influencer
5 Advertising with Influencer Marketing
6 The Biggest Hurdle With Finding Great Influencers
7 Final Thoughts about Influencer Marketing

Influencer Stats

Here are a couple of incredible influencer stats:

Influencer Marketing Campaigns Earn $6.50 for Every Dollar Spent.  

And…

 70% of Teens Trust Influencers More than Traditional Celebrities.

Pretty remarkable.

That said, taking a snapshot at the online marketing landscape right now, you could argue that retargeting (DEFINITION) has made everyone more cynical about ads and advertising.  

Other marketing avenues like Youtube ads can be annoying, though in my estimation they are still quite effective but I digress…

The truth is, people will always trust real people over brands.

What Is An Influencer?

An influencer is simply put, an individual who has “influence” over others' buying decisions. They have developed “trust” within a certain niche or group of people and when they promote something, people listen and are likely to buy.

The landscape of the internet has changed over the past decade.  A decade ago, you could thrive on persuasive ad copy, with proven copywriting principles borrowed from the direct mail industry.

Now, trust is paramount and arguably just as important as great, persuasive ad copy.

Trust is so important that places like Amazon and Etsy ONLY allow reviews from VERIFIED buyers.  Think about that for a second.

The only reason is because reviews are so powerful that even fake reviews move people to buy.

More than ever, the source is critical.

Questions buyers ask themselves are:  

  • Is this person trying to sell me something?  
  • Do they know what they are talking about?  
  • Should I trust them?

These are core marketing questions that are more important today than ever before.  Never have people been so skeptical and untrusting of traditional advertising.

Enter the rise of the Influencers!

What Kind of Influencers Are There?

By definition, an influencer is somebody who has substantial reach on social media.

Nano influencers have under 1000 followers

Micro have between 1000-10,000

Influencer is generally between 10,000 – 100,000

And Celebrities is 100,000+

So, two things to peel back here.

Make Extra Money As An Influencer

First, you can make extra money as an influencer.  One of the simplest platforms to get setup on and start earning extra money is Intellifluence.

Now Intellifluence is a platform that connects influencers with companies that want to “advertise” using influencers.

So, as an advertiser, you can access their DB of over 100,000 influencers and send a proposal to hand picked influencers.

This is cool, right?

You can offer cash (paid up front to Intellifluence) or free product or both.  This certainly gives some different options to supplement traditional advertising methods.

Influencer marketing is very effective, and has been proven to boost conversions when used by ecommerce companies who can show real users with their product!

Everybody wants to be cool, and the influencer scene plays into this innate human need.

You might see ads that show video clips with paid influencers like this in your Instagram feed.

Another good influencer platform is Phalanx.  There is also an app-based influencer setup called Post For Rent.  This new marketing channel is exploding.

Here is an ROI comparison from a company that helps connects companies with influencers called Influencer Club:

Source: InfluencerClub

Advertising with Influencer Marketing

And if you still are not sure influencer marketing works, read this case study of using Influencer emails in FB Ads for a 13x ROI:

Using Targeted Emails in Facebook Ads for 13x ROAS

As you can see, the ROI is huge.  But you have to get your head around how to use influencer marketing.

You need to think about advertising differently.  Think outside the box.

Remember the stats from earlier:

Influencer Marketing Campaigns Earn $6.50 for Every Dollar Spent.  

And…

 70% of Teens Trust Influencers More than Traditional Celebrities.

This is an incredible stat and for the cost of traditional marketing, you can set up an influencer marketing campaign asking those influencer to promote your product to their audiences.

The Biggest Hurdle With Finding Great Influencers

The biggest caveat with influencers is fake followers and inflated follower counts.  So it’s worth it to check out your target niche in the influencer scene. Take the time to focus on the right influencers for your brand.

Partly because it’s a new thing, depending on where you land, influencer marketing can be quite inexpensive but since it’s a new space, there are definitely deals to be had.

You can often get an endorsement in exchange for free product from nano influencers.

Bottom line is: Think of using influencers to tell your story is like the next step down from a friend's personal recommendation.

Final Thoughts about Influencer Marketing

The real metric is trust + engagement + targeting.  Those are the three factors you need to consider when getting involved in influencer marketing (both as an influencer yourself or using it for marketing purposes.)

If you’re not taking advantage of influencer marketing right now, after reading this article, you should have some ideas to start with.  Remember, strategies to get traffic to your sites are constantly changing and evolving, and influencer traffic is an avenue that cannot be overlooked.

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🇨🇦 Fam of 4 + 🐶 Internet marketers | Travellers | Foodies | Organic | Lifestyle | Soccer Obsessed | Downtown TO -> Rural NS | Follow our adventures!

Low key Easter with my 3 beautiful boys! . . Have Low key Easter with my 3 beautiful boys!
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Have to say, I’m loving the Amish Butterprint Pyrex on the table.  It’s a happy day when we use it!  How was your Easter weekend? 
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#easter2021 #easterweekend #easterwithkids #amishbutterprint #amishbutterprintpyrex #amishbutterprintpattern #amishbutterprintmixingbowls #amishbutterprints #vintagepyrex #vintagepyrexlove #vintagepyrexlovers #vintagepyrexcollection #vintagepyrexcollector #vintagepyrexbowls #pyrexcinderellabowls #pyrexcinderella #pyrexcinderellas #easterdinner #easterdinnertable #easterdinnertabledecor #easterdinner2021
Happy Easter! 🐣 . . This is my favourite Easte Happy Easter! 🐣 
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This is my favourite Easter centrepiece.  Used many, many Peeps and pink tulips.  Love the way it turned out!
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#happyeaster #happyeaster🐰 #happyeaster🐰 #peeps #peepsmarshmallows #peepscenterpiece #peepscenterpieces #eastertable #easterdecor #easterdecoration #easterdecorating #peepsmarshmallowbunnies #peepsmarshmello #peepsmarshmallowbunny #easterweekend #easterpictures #eastermood
Our orchid is in full bloom! 🌸🌸🌸 . . #suc Our orchid is in full bloom! 🌸🌸🌸
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#suchabeauty #orchid #orchidsofinstagram #orchids #orchidlover #orchidflower #bloomingorchid #bloomingorchids #orchidbloom #orchidblooms #orchidbloomsofinstagram #newtoorchids #flowers🌸 #flowersofinstagram #flowerdays #takingcareoforchids #orchidcare #orchid101 #orchidmom #orchidmoments #orchidmomma #orchidshare #orchidlove #orchidlovers
This past year during lockdown, we started using t This past year during lockdown, we started using the meal kit service, Chef’s Plate.
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We love to cook in our house but despite our love to cook, getting the meal kit was more of an “event”. Sort of like eating at a restaurant; eating something you wouldn’t normally cook but with all the convenience of eating at home. 
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Check out the blog, because on it I wrote an article on the “ Top 10 Reasons We Use Chef’s Plate” and it’s been a lot of fun, especially for the kids!
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So if you’re looking to break the monotony of weeknight dinners, let me know.  I’ve got $40 off coupons to share and occasionally a FREE box, too!
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Read the blog post and watch the video when the kids get involved and cook the Bavarian Pork Chop meal - such a great experience for the little ones and so delicious!
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#chefsplate #chefsplatemeals #chefsplaterecipe #chefsplaterecipes #chefsplatemenu #mealkitservice #mealkitservicecanada #mealkits #mealkitdeliveryservice #mealkitdeliveryservices #mealkitdeliveryservicediscountcode #mealkitdeliveryservicevouchercodes
My Majesty Palm. 💗💗💗 . . I’m all about My Majesty Palm. 💗💗💗
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I’m all about my plants recently, so you’ll have to excuse the obsession!
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I can’t stop taking pictures!  It must be spring in the air! 🪴🌱🪴🌱
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#majestypalm #majestypalmsofinstagram #beautifulpalms #houseplantsofinstagram #houseplantsofinsta #majestypalmplant #majestypalmtree #indoormajestypalm #tropicalplantsofinstagram #tropicalplants #iloveplants #kidsandplants #plantsofinstagram #indoorplantsdecor
I’ve become the mother of houseplants. I just l I’ve become the mother of houseplants.  I just love my plant babies so much!  What are your favourites? 
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#houseplants #housepanthersofinstagram #motherofhouseplants #houseplantbabies #plantbabies🌱 #plantbabies #bostonferns #bostonfernlover #inamemyplants #inamemyplantsokay #thisisgeorgia #plantsmakepeoplehappy #plantsmakemesmile #plantsmakemesmile🌿
Boys went tobogganing today! . . #outdoorfun #out Boys went tobogganing today! 
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#outdoorfun #outdooradventures  #winterfun #wintersports #getoutsideandplay #getoutsidemore #getoutsidemoreoften #toboganning #toboganningfun #toboganningtime #sledding #sleddingfun #letssled #canadianwinters #canadianwinter #canadianwinters🇨🇦 #winterinnovascotia #winterinnovascotia2021 #wintersunshine☀️
So my husband just did it - he put up his first co So my husband just did it - he put up his first course on the Outschool platform:  Blogging for Kids 101!

Teaching our children online marketing skills is big for us - it's what made it possible for us to both work from home full-time for the last 16 years (we built our online business while we were still in University, so we have never had a “traditional” job outside of the house.)

During quarantine the past 6 months, our then 11-year-old, started his own blog.

He is such an avid soccer fan and plays elite-level soccer, so that's what he decided he was going to write about.

Little did we know that in just a few short months his blogging passion would see him:

👉 Interview more than 20+ professional players on his own YouTube show and podcast
👉 Be interviewed by CBC Sports about his blog
👉 Have him nominated for an award by the Canadian Premier League for his reporting 

It’s certainly been a whirlwind!

Andrew and I have had so much fun teaching him how to blog and if your child is interested in blogging, Andrew has a class for kids who are interested in learning how to start a blog, even if they have zero experience! 

You can check out the class using the link in the BIO.

What I love about blogging is that it is such a beautiful way for your child to express their inner passions and thoughts. It gives them a voice to provide feedback and value in the world that they live in and is a great way for them to explore new ideas.

Do your kids blog?

What do they blog about? 

Feel free to drop their links in the comments section, my boys are always looking to connect with other kid bloggers!

#kidblogger #homeschooling #homeschoolinglife #homeschoolingrocks  #homeschoolingbyheart  #homeschoolingfamily  #homeschoolingmama  #homeschoolingideas  #homeschoolingboys #homeschooling2020 #homeschoolingfun  #homeschoolingadventures  #homeschoolingmoms101 #homeschoolideas #homeschoolidea #virtuallearning #virutallearningplatform #virtuallearningforkids #virtuallearningforkid #outschool #outschoolclasses #outschooleducation #outschoolteacher #outschooler #outschooling #outschoolclasses #outschoolclass
As he was getting dressed to play outside, Henry w As he was getting dressed to play outside, Henry was struggling to put on a glove and he said to me, “Mommy, I don’t think I have enough fingers for this.” 😂
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#snowdays #playinthesnow #thisis5 #5yearolds #lovethisboy💙 #lovethisboysomuch #outdoortime #novascotialife #christmassnow #whitechristmas❄️ #mybabyboyforever #thingskidssay #funnythingskidssay #funnykidstuff #kidssaythefunniestthings #kidssaythefunnieststuff #lovewhathesays #lovewhathesaid
As I mentioned the other day, I have been making t As I mentioned the other day, I have been making these "Name Word Art" boards, and someone asked me to make them a slight variation of that and requested a "Goals for 2021" board.
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I thought it was such a brilliant idea because in our house, Andrew and I have always had a practice of creating vision boards, and it's something we taught to Jack and Henry at a very young age.
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The vision/dream boards are something that we build with the kids quite frequently as their goals change, albeit they are built on bristol board or on their cork boards, but with the New Year coming up, in addition to our own, I decided that I would offer a personalized vision board for people who wanted a "visual" reminder of their goals for the New Year - Bring it on 2021! 
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If you're interested in having one of these made, pm me. I am having an absolute blast building all these boards! Check out my newest board below!  Plus, if you’re coming from this post, pm and I will give you one of my Etsy shop coupons for being friends here on Insta!! 
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#newyearsresolutions #newyearsresolutions2021 
#goalsetting2021 #custompersonalizedart #goalsettingworks #visionboards #dreamboards
✨New Announcement✨ I’ve been making these li ✨New Announcement✨ I’ve been making these little personal visual boards for friends and family for awhile, and just recently someone said I should look into opening an Etsy shop, which is what I’ve just done...eeeek!!!!
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Can’t even explain how excited I am for this little store as making these little graphics make me so happy 🥰!
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I can make these cute little graphics and all you need to do is provide the details for the person it’s being made for!
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Also, no need to ship as I provide the high quality digital file that can be printed at any shop for less than $5.00 (or at least that’s what it is for us) at any local shop - we went to Staples.
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So since I’ve just opened my new shop, I’m offering a special! 
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They are normally $15 for one as they have quite a bit of customization (all part of the fun) but now for the Holiday season I’m offering my Insta friends 2 for $25. 
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They are a great little present 🎁especially if you’d like one for each child - and they make great stocking stuffers! 🎄✨🎅
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If you have any questions, let me know.  I’m so excited and yes, slightly giddy about my mew shop - ShinesDarlingDesigns, and I’d love to make one for you and your loved ones a personal and surprising gift! 
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#etsyshop #newetsystore #mynewetsystore #digitalprintsgiveaway #stockingstuffersideas #personalgiftsarethebest #christmasgiftsforkids #christmasgiftsforher #christmasgiftsforhim #personalizedgift #customgiftservices #etsyspecial #etsyspecialoffer
Looking for something to get the soccer player in Looking for something to get the soccer player in your life? ⚽️✨
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As many of you know my son Jack, is a brand ambassador with RIOBOL, the size 2 Brazilian ball (weighted like a size 5 that improves precision, touch, and control) and from November 27-30th RIOBOL has everything in their shop for 40% off. 
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Use Jack's link: http://www.CPLFever.ca/riobol and enter "BLACKFRIDAY" at checkout to get 40% off! 👍
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#riobol #ballmastery #rioboltraining #rioboltrainingball #soccerskillstraining #soccerballkids #improveyourtouches #1000touchesaday #improveyoursoccerskills
Can’t get over how sweet these pj’s are, Star Can’t get over how sweet these pj’s are, Star Wars themed with storm trooper gingerbread men! 😍 
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They came from a lovely package sent by my cousin all the way from California.
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Do you have Christmas pj’s that you  love?  Tell me all about them!  Our house is all about the Christmas pj’s! 😂😀🎄✨🎄✨
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#starwarspj #starwarschristmaspjs #stormtroopergingerbread #stormtrooperpjs #hestoocuteforwords #thisis5 
#christmastimeintheair
✨✨ The boys made some Linzer sandwich cookies ✨✨ The boys made some Linzer sandwich cookies the other night as we decorated our first of the Christmas trees for the holiday season! 🎄🎄🎄
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They made these sweet little cookies all by themselves as they listened to their Spotify Christmas playlist made by our tween! 
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Love these 2 little boys with all my heart! 🥰
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Scroll through to see their finished product!! I think the cookies turned out pretty perfect and they tasted amazing!  Our doggo was pretty excited about them too - look at him eyeing Henry 🤣🐶
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Of course we ended up eating them as we took in the Netflix premiere of the “Switched Again” which was fun and by the end of the movie, they were all gone.
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I’ve been informed that after our eldest’s soccer practice tonight, we’ve got more of this on tap for tonight!  Love this time of the year!
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#christmastime #christmastree #christmasiscomingtotown #themostwonderfultimeoftheyear🎄 #christmascookiesfordays #christmasbakinghasbegun #christmasbaking #netflixchristmasmovies #christmaswithmyboys #linzersandwichcookies
Made a crustless pecan pie the other day, and it t Made a crustless pecan pie the other day, and it turned out really well! 
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We are gluten free in our household, and lean paleo, but had a huge craving for pecan pie.  Not enough GF flour meant I needed an alternative crustless pecan pie it was!
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#pecanpie #crustlesspecanpie #pecanpierecipe
Callum, Mage from “The Dragon Prince” 🎃👻 Callum, Mage from “The Dragon Prince” 🎃👻
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#halloween2020 #halloweencostume #halloweencostume #halloweendiycostume #callumdragonprince #thedragonprince #dragonprincecosplay #dragonprincecallum #dragonprincenetflix
Courtesy of my 4 year old. . . . #dresserdrawer #d Courtesy of my 4 year old.
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#dresserdrawer #dresserdecor #stickersonfurniture #noahsark #animalstickers #dadolddresser #antiquefurniturelove #4yearoldart #thisis4 #4yearoldinthehouse #inlovewithmylife #momofboysonly #thesweetestboyintheworld #thesweetest
Today I picked up these yummy, non-dairy ice cream Today I picked up these yummy, non-dairy ice creams for the kids!  Made by @yellofruit I’d never heard of the brand before but was thrilled to find them.
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I’m a person who loves to read labels, so I was happily surprised at the clean, organic ingredients, and was thrilled that they were both so delicious! 
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I’ve got a picky little 4 year old at home and when I pulled the ice cream out of the freezer his eyes lit up - I think judging from the packaging he thought he was going to eat something delicious!
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I’m happy to report that both flavours were eaten eagerly, the strawberry was lovely and the chocolate was a big, big hit! 👏👏👏. 
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#nodairyicecream #nondairyicecream #nondairyicecreamforthewin #yellofruit #yellofruitsummer2020 #yellofruiticecream #yummyicecream #nondairyalternatives #nodairynoproblem #nodairyneeded #nodairynoglutennoproblem #nodairynogluten #nodairydiet #nodairyproducts #nodairylife #soyummythough #lovethis #nodairydesserts #nodairydessert
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