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Its The Maples!

Adventures of a 🇨🇦 Expat Family in Portugal 🇵🇹

Influencer Traffic

2021 is the year of the Influencer.  Already influencer traffic/marketing is becoming more and more ….

Influential? 

Why? 

Because it works.

Contents hide
1 Influencer Stats
2 What Is An Influencer?
3 What Kind of Influencers Are There?
4 Make Extra Money As An Influencer
5 Advertising with Influencer Marketing
6 The Biggest Hurdle With Finding Great Influencers
7 Final Thoughts about Influencer Marketing

Influencer Stats

Here are a couple of incredible influencer stats:

Influencer Marketing Campaigns Earn $6.50 for Every Dollar Spent.  

And…

 70% of Teens Trust Influencers More than Traditional Celebrities.

Pretty remarkable.

That said, taking a snapshot at the online marketing landscape right now, you could argue that retargeting (DEFINITION) has made everyone more cynical about ads and advertising.  

Other marketing avenues like Youtube ads can be annoying, though in my estimation they are still quite effective but I digress…

The truth is, people will always trust real people over brands.

What Is An Influencer?

An influencer is simply put, an individual who has “influence” over others' buying decisions. They have developed “trust” within a certain niche or group of people and when they promote something, people listen and are likely to buy.

The landscape of the internet has changed over the past decade.  A decade ago, you could thrive on persuasive ad copy, with proven copywriting principles borrowed from the direct mail industry.

Now, trust is paramount and arguably just as important as great, persuasive ad copy.

Trust is so important that places like Amazon and Etsy ONLY allow reviews from VERIFIED buyers.  Think about that for a second.

The only reason is because reviews are so powerful that even fake reviews move people to buy.

More than ever, the source is critical.

Questions buyers ask themselves are:  

  • Is this person trying to sell me something?  
  • Do they know what they are talking about?  
  • Should I trust them?

These are core marketing questions that are more important today than ever before.  Never have people been so skeptical and untrusting of traditional advertising.

Enter the rise of the Influencers!

What Kind of Influencers Are There?

By definition, an influencer is somebody who has substantial reach on social media.

Nano influencers have under 1000 followers

Micro have between 1000-10,000

Influencer is generally between 10,000 – 100,000

And Celebrities is 100,000+

So, two things to peel back here.

Make Extra Money As An Influencer

First, you can make extra money as an influencer.  One of the simplest platforms to get setup on and start earning extra money is Intellifluence.

Now Intellifluence is a platform that connects influencers with companies that want to “advertise” using influencers.

So, as an advertiser, you can access their DB of over 100,000 influencers and send a proposal to hand picked influencers.

This is cool, right?

You can offer cash (paid up front to Intellifluence) or free product or both.  This certainly gives some different options to supplement traditional advertising methods.

Influencer marketing is very effective, and has been proven to boost conversions when used by ecommerce companies who can show real users with their product!

Everybody wants to be cool, and the influencer scene plays into this innate human need.

You might see ads that show video clips with paid influencers like this in your Instagram feed.

Another good influencer platform is Phalanx.  There is also an app-based influencer setup called Post For Rent.  This new marketing channel is exploding.

Here is an ROI comparison from a company that helps connects companies with influencers called Influencer Club:

Source: InfluencerClub

Advertising with Influencer Marketing

And if you still are not sure influencer marketing works, read this case study of using Influencer emails in FB Ads for a 13x ROI:

Using Targeted Emails in Facebook Ads for 13x ROAS

As you can see, the ROI is huge.  But you have to get your head around how to use influencer marketing.

You need to think about advertising differently.  Think outside the box.

Remember the stats from earlier:

Influencer Marketing Campaigns Earn $6.50 for Every Dollar Spent.  

And…

 70% of Teens Trust Influencers More than Traditional Celebrities.

This is an incredible stat and for the cost of traditional marketing, you can set up an influencer marketing campaign asking those influencer to promote your product to their audiences.

The Biggest Hurdle With Finding Great Influencers

The biggest caveat with influencers is fake followers and inflated follower counts.  So it’s worth it to check out your target niche in the influencer scene. Take the time to focus on the right influencers for your brand.

Partly because it’s a new thing, depending on where you land, influencer marketing can be quite inexpensive but since it’s a new space, there are definitely deals to be had.

You can often get an endorsement in exchange for free product from nano influencers.

Bottom line is: Think of using influencers to tell your story is like the next step down from a friend's personal recommendation.

Final Thoughts about Influencer Marketing

The real metric is trust + engagement + targeting.  Those are the three factors you need to consider when getting involved in influencer marketing (both as an influencer yourself or using it for marketing purposes.)

If you’re not taking advantage of influencer marketing right now, after reading this article, you should have some ideas to start with.  Remember, strategies to get traffic to your sites are constantly changing and evolving, and influencer traffic is an avenue that cannot be overlooked.

and get no FX fees!

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I lied. I said I would be posting more pictures so I lied. I said I would be posting more pictures soon after my last post and now it's literally been another month and a half! 🤦🏻‍♀️
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I still really underestimate the time it continues to take us to get settled in a new country and all the stuff we need to do (yup, we are still in our car 🚗 dilemma but hoping to get it resolved tomorrow - after today's holiday!) 
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As I mentioned in my last post, which contained the only family picture we took from our first beach day ☀️🌊🇵🇹 in Portugal in November 2021, it has taken me almost 5 months to recover from all the "newness" to start posting on a regular basis. 
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So here you go, some more of our "other" pictures from this beautiful day that found us discovering this gorgeous beach but also getting stranded there at nightfall. ✨🌘
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Thank goodness, the owner of the beach restaurant drove us home after taking pity on us, but that's a story for the blog and another day! 😅😅😅
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Thanks to you all for following our adventures (mainly on FB right now) and if you feel inclined, I'd love to know what "oops" type situations you've found yourselves in when travelling! ✈️🧳
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#portugal #portugaltravelers #portugaltravels #portugal🇵🇹 #familytravelblog #portugalguide #familytravelbloggers #portugaltravel #familytravel #familytraveltips #movingtoportugal #learnportuguesewords #travelingfamily #portugal_lovers #familytravelblogger #portugal #portugaltravelling #portugalfoodandtravel #portugaltravelpt #travelfamily #travelfamilyblog #familytravelling #learnportuguese #movingtoportugalsoon #learnportugueseportugal
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Sent via @planIoly #planoly
Hello from Portugal!! 🇵🇹
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If you've been following "It's The Maples" you know that we are a Canadian family who up until recently lived in our beloved Nova Scotia after making a spontaneous move from downtown Toronto almost 13 years ago!
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Well, new news...Back in late September/early October of 2022 we made another BIG decision to move our family to Portugal.
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Since my husband and I have worked full-time from home since University, with our online marketing and content creation company, the move was easy enough to make - at least from a work standpoint because all we need are our phones, laptops and internet connection- but more on the many other unforeseeable hiccups we encounter later!
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That said, the minute I stepped off the plane I, of course, thought that I would start sharing our experiences right away...but with the excitement, the ups and downs and the complete culture shock, it has taken me over 4 months to even begin to write my first post here on Instagram and my blog post. 
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So today, writing from a different lens, one that isn't quite as emotional and now has some distance between when we first arrived, I am thrilled to share our journey and this sweet and beautiful life we have built here over the last few months.  So stay tuned as I share more pics! 
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Sent via @planoly #planoly #portugal #portugal #portugaltravel #portugalguide #portugal_lovers #portugal🇵🇹 #portugal #portugaltravelers #portugaltravels #portugaltravelpt #portugalfoodandtravel #portugaltravelling #movingtoportugal #movingtoportugalsoon #familytravel #travelfamily #travelingfamily #familytravelblog #familytravelblogger #travelfamilyblog #familytraveltips #familytravelbloggers #familytravelling #learnportugueseportugal #learnportuguese #futebol #thebeautifulgame #canadianstravel #canadianfamilytravels
These boys make my heart sparkle like champagne! 💗 Happy National Sons Day! 
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#nationalsonsday #nationalsonsday💙 #happynationalsonsday #happynationalsonsday💙 #boymama #boymamalife #lovemyboys #lovemyboys💙 #myheart #myboysmyworld #sonsandmothers #grateful #blessed #blessedandhighlyfavored #myloves
Monstera friends, is this a new baby leaf? . . #m Monstera friends, is this a new baby leaf? 
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#monsteracare #monsteracareguide #monsteralovers #monsteralove #monsteraleaf #monsteraplant #monsteradeliciosa #monsteramonday #monsteraplants #monsteraplantsofinstagram #monsterainstagram #indoorplants #indoorplantsdecor #indoorplantsofinstagram #plantmama #plantmamas #monsterapropagation #plantsmakepeoplehappy #plantsmakemehappy🍃 #plantenergy #plantlover
Monstera love 💗 . . Share your Monstera pics wi Monstera love 💗
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Share your Monstera pics with me pleeeeaaase! 😊🪴🪴🪴!
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#monsteradeliciosa #monsteralove #monstera #monsteramonday #plantmama #plantmom #plantlove #plantloversofinstagram #swisscheeseplant #swisscheesemonsteraplant🌱 #plantsofinstagram #plantlover #plantsmakepeoplehappy #plantsmakemehappy #plantsmakemesmile
Peach picking. . . #summer #fruitpicking #peaches Peach picking.
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#summer #fruitpicking #peaches #peaches🍑 #summerdays #novascotiasummersaremagic #novascotiasummers #peachtrees #peachfestival #farmsofns #dempseyscornerorchard #peachpicking
My 12 year old wrote this on the kitchen board las My 12 year old wrote this on the kitchen board last night. I just found it this morning since I wasn’t feeling well yesterday and went straight to bed. He’s such a light in my life.
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#hopeandfaith #hopeandfaithandlove #blessedandgrateful #blessedbeyondmeasure #howdidigetsolucky❤️ #ourkidsteachus #ourkidsteachusaboutlife #ourkidsteachussomuch #ourkidsteachusmanylessons #joy #thursdaythoughts #thursdaymorning
Browsing through my memories and this pic came up. Browsing through my memories and this pic came up. 
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It doesn’t seem so long ago, but this beautiful boy will be a teenager in just a few short months. How quickly the time goes.
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Lately, I find myself staring at his face, realizing how much he’s changed. It’s so bittersweet because no matter how amazing it is to watch him grow, I also miss him being little enough that I could scoop him up in my arms, as I still do with his little brother.
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#lovethiskid #timegoesbysoquickly #watchhimgrowingup #boymama #throwbackpic #mybabyboy💙 #couldnotloveanythingmore #solongagobutfeelslikeyesterday #theygrowuosofast #feelinghappyandsadatthesametime #blessedandgrateful #blessedbeyondmeasure #myboy❤️ #myboy #mamabear #specialtimes #pumpkinpants
Choose to be kind. . . #kindnessmatters #kindnessc Choose to be kind.
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#kindnessmatters #kindnesscounts #kindnessiscontagious #bekindtoeverykind #kindnesscounts #itsimportanttobekind #lovingkindness #compassion #compassionandkindness #compassionandlove #bekindalways #bekindtooneanother #quotestoliveby #dalailama #dalailamaquotes #dalailamaquote #wordstoliveby #wordstolivebyalways
Love this photo of J! . . #footy #adidas #adidasc Love this photo of J! 
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#footy #adidas #adidascanada #soccerkids #soccertraining #soccerislife #soccerplayer⚽️ #onthepitch💚💚💚 #shootingdrills⚽️ #lovethiskid #myboy #boymomlife #soccermom #soccermoms #soccermoms⚽️ #soccermoments #sportpictures
Low key Easter with my 3 beautiful boys! . . Have Low key Easter with my 3 beautiful boys!
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Have to say, I’m loving the Amish Butterprint Pyrex on the table.  It’s a happy day when we use it!  How was your Easter weekend? 
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#easter2021 #easterweekend #easterwithkids #amishbutterprint #amishbutterprintpyrex #amishbutterprintpattern #amishbutterprintmixingbowls #amishbutterprints #vintagepyrex #vintagepyrexlove #vintagepyrexlovers #vintagepyrexcollection #vintagepyrexcollector #vintagepyrexbowls #pyrexcinderellabowls #pyrexcinderella #pyrexcinderellas #easterdinner #easterdinnertable #easterdinnertabledecor #easterdinner2021
Happy Easter! 🐣 . . This is my favourite Easte Happy Easter! 🐣 
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This is my favourite Easter centrepiece.  Used many, many Peeps and pink tulips.  Love the way it turned out!
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#happyeaster #happyeaster🐰 #happyeaster🐰 #peeps #peepsmarshmallows #peepscenterpiece #peepscenterpieces #eastertable #easterdecor #easterdecoration #easterdecorating #peepsmarshmallowbunnies #peepsmarshmello #peepsmarshmallowbunny #easterweekend #easterpictures #eastermood
Our orchid is in full bloom! 🌸🌸🌸 . . #suc Our orchid is in full bloom! 🌸🌸🌸
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#suchabeauty #orchid #orchidsofinstagram #orchids #orchidlover #orchidflower #bloomingorchid #bloomingorchids #orchidbloom #orchidblooms #orchidbloomsofinstagram #newtoorchids #flowers🌸 #flowersofinstagram #flowerdays #takingcareoforchids #orchidcare #orchid101 #orchidmom #orchidmoments #orchidmomma #orchidshare #orchidlove #orchidlovers
This past year during lockdown, we started using t This past year during lockdown, we started using the meal kit service, Chef’s Plate.
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We love to cook in our house but despite our love to cook, getting the meal kit was more of an “event”. Sort of like eating at a restaurant; eating something you wouldn’t normally cook but with all the convenience of eating at home. 
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Check out the blog, because on it I wrote an article on the “ Top 10 Reasons We Use Chef’s Plate” and it’s been a lot of fun, especially for the kids!
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So if you’re looking to break the monotony of weeknight dinners, let me know.  I’ve got $40 off coupons to share and occasionally a FREE box, too!
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Read the blog post and watch the video when the kids get involved and cook the Bavarian Pork Chop meal - such a great experience for the little ones and so delicious!
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#chefsplate #chefsplatemeals #chefsplaterecipe #chefsplaterecipes #chefsplatemenu #mealkitservice #mealkitservicecanada #mealkits #mealkitdeliveryservice #mealkitdeliveryservices #mealkitdeliveryservicediscountcode #mealkitdeliveryservicevouchercodes
My Majesty Palm. 💗💗💗 . . I’m all about My Majesty Palm. 💗💗💗
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I’m all about my plants recently, so you’ll have to excuse the obsession!
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I can’t stop taking pictures!  It must be spring in the air! 🪴🌱🪴🌱
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#majestypalm #majestypalmsofinstagram #beautifulpalms #houseplantsofinstagram #houseplantsofinsta #majestypalmplant #majestypalmtree #indoormajestypalm #tropicalplantsofinstagram #tropicalplants #iloveplants #kidsandplants #plantsofinstagram #indoorplantsdecor
I’ve become the mother of houseplants. I just l I’ve become the mother of houseplants.  I just love my plant babies so much!  What are your favourites? 
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#houseplants #housepanthersofinstagram #motherofhouseplants #houseplantbabies #plantbabies🌱 #plantbabies #bostonferns #bostonfernlover #inamemyplants #inamemyplantsokay #thisisgeorgia #plantsmakepeoplehappy #plantsmakemesmile #plantsmakemesmile🌿
Boys went tobogganing today! . . #outdoorfun #out Boys went tobogganing today! 
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#outdoorfun #outdooradventures  #winterfun #wintersports #getoutsideandplay #getoutsidemore #getoutsidemoreoften #toboganning #toboganningfun #toboganningtime #sledding #sleddingfun #letssled #canadianwinters #canadianwinter #canadianwinters🇨🇦 #winterinnovascotia #winterinnovascotia2021 #wintersunshine☀️
As he was getting dressed to play outside, Henry w As he was getting dressed to play outside, Henry was struggling to put on a glove and he said to me, “Mommy, I don’t think I have enough fingers for this.” 😂
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#snowdays #playinthesnow #thisis5 #5yearolds #lovethisboy💙 #lovethisboysomuch #outdoortime #novascotialife #christmassnow #whitechristmas❄️ #mybabyboyforever #thingskidssay #funnythingskidssay #funnykidstuff #kidssaythefunniestthings #kidssaythefunnieststuff #lovewhathesays #lovewhathesaid
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